We had the honor of supporting the Estonian Marketing Association in organizing the Making Sense conference, which took place at the PROTO Invention Factory. This two-day event brought together industry leaders and experts to share knowledge, provide insights into trends, and discuss the future.

The First Day: Valuable Tips and Inspiration

The Making Sense conference kicked off with an engaging first day, where discussions revolved around branding, storytelling, and global marketing. Attendees had the opportunity to hear from internationally recognized experts who provided unique perspectives on the evolution of the marketing landscape. The speakers included:

• Mesut Sakal – Regional Managing Director for Central and Eastern Europe, Asia-Pacific, and Africa, Kantar Media
• Erica Terranova – Growth Marketing Lead, Moomin Characters
• Selim Ünlüsoy – Global AI Lead, LePub
• Mathias Appelblad – Global Creative Director, SEB Bank; Former Lead Partner, Forsman & Bodenfors
• Eva Bodecker Thunborg – CEO, Mediaplus Nordic
• Kirk Johnsen – Brand Consultant (Nike, Corona, Google, Adidas, Heineken)
• Ary Ganeshalingam – Marketing Director, Change Please
• David Beckett – Pitch Trainer, Best3Minutes

The Second Day: Data and Marketing

The momentum continued on the second day of the Making Sense conference, focusing on behavioral science, data-driven marketing, and innovative brand growth strategies. Participants gained statistical insights and expert knowledge on how to stand out in an increasingly competitive world. The second-day speakers included:

• Kaarel Oja – CEO, Quantitas Innovation
• Trym Sigurdsen – Management Consultant, Knowit
• Kadri Tirs – Market Research Specialist, Initiative Estonia
• Johan Smit – CEO, PMA, Dutch Media Agencies Association
• Heidi Reinson – Behavioral Scientist
• Ricardo Cuilenheim – Head of Insight, Effectiveness & Growth, Dentsu Norway
• Michael Corcoran – Former Head of Social Media & Creative Content, Ryanair; Lead Partner, Frankly

As an event partner, we ensured a smooth and memorable experience for all participants and speakers, helping to create an inspiring atmosphere. We managed the flow of the conference, coordinated the program, and worked closely with both the technical partner and the Estonian Marketing Association to deliver two successful conference days.

We are extremely grateful for the opportunity to contribute to the organization of the Making Sense conference.

You can read more about the conference speakers on the TULI website!

See also the Estonian Bar Association conference that took place at Tallinn Cruise Terminal!